Most of my television viewing in these busy times is through my DVR. This being the case, I rarely watch a commercial these days. Which is a shame, because I’m actually a big fan of a well-thought-out ad campaign.
Back in the stone age, I had quite a fondness for Folger's though I never EVER drink coffee. I learned how to spell bologna from Oscar Meyer…I mean, who would have thought there was a “g” in there. And yes, I would like to be a Pepper, too.
The Super Bowl is my chance to relive the glory days. If I don’t see a Budweiser Clydesdale commercial, I feel like a little bit of my soul is missing. And I don’t care what everyone else is saying…chimpanzees are still funny, damnit.
Yes, most of the commercials don’t live up to the hype and a few of them should probably ask for their money back…I’m sure Don Draper is rolling in his grave. But there are some gems out there and in all the hooplah of Super Bowl premieres, you might have missed my favorite one.
It was shown before even the National Anthem was played, but was not considered a Super Bowl commercial, because it actually premiered during the championship games a couple weeks back.
Reasons why it is my favorite commercial…
- Minor celebrities embarrassing themselves. Enough said.
- Football players singing. Again I will date myself when I say that I miss the days of the entire Chicago Bears or Oakland Raiders teams on a set of choir risers belting out some sweet lyrical genius.
- Wind Beneath My Wings. If you are going to cover a song…go big. There is not a bigger “chick” song on the planet than “Wind Beneath My Wings”.
- Jared Allen. #69 Defensive End for the
Vikings. Yes, I had to look that up. Disclaimer: I’m only pretty sure DE means Defensive End…I didn’t have time to perform due diligence. Watch to the very end and you will see why. It’s on par with a Minnesota commercial. NAILED IT! Sports Center
Related, but completely switching gears…
H&M. That commercial reportedly cost 2 million pounds. I think that is like 5 million dollars, but again, my due diligence on this blog is for crap. I also don’t know if that includes what they paid for their actual Super Bowl spot, or if that was just production value. Go somewhere else for those facts.
This commercial was an advertisement for:
- A $15 dollar pair of underwear.
- A tattoo artist in slums of
- Soccer (or Football for my European readers)
- Who the fuck cares…it’s David Beckham and he’s practically naked?